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Here are some things you should know about Sushi Sasa (and those restaurant owners and chefs always complaining about the bad state of dining in Denver should listen up): Come July, the place will have been up and running for three years. When Sushi Sasa first opened its doors, most of the crowd was chefs and other food-service monkeys — word of mouth traveling fast about this guy who'd made his bones with one of the Iron Chefs and was doing all these crazy things with fish. "Kokoro bebop," was what Conwell called his style — a modern, jazzy interpretation of sushi that tweaked the classical Edo-mai presentations and focused heavily on the omakase (chef's choice) dining experience.
It wasn't long, though, before Sushi Sasa was packing the floor and seeing waits at the door of up to an hour during prime time. And two and a half years later, there are still waits for a table. Maybe not as often, and maybe not as long — but that's partly because of increased efficiency in the kitchen and speed on the floor. When I asked Conwell how his business was going, he put the phone aside for a minute while he shuffled papers, pulled up numbers and told me exactly how well it's going: 3.2 turns of an 82-seat dining room on a good night. Ten to twelve omakase menus — which run between eighty and a hundred bucks per person — served on a slow night, with a ceiling of about thirty when the floor is really rocking.
But Conwell's not content to hold there. Hitting those numbers was part of his plan from the beginning, as was a recent alteration in the special menu. "This was all mapped out long ago," Conwell told me. "This change? This phase two of the omakase thing? I knew about that from the day we opened."
On the surface, the changes do not seem that monumental. Conwell's bringing a French influence to some of the off-menu specials, adding his own palate cleansers. He's making ponzu-dashi jelly and using micro-herbs (which are deadly expensive); serving oyster with foie gras and quail egg, baked king crab wrapped in wasabi crepes with yuzu crème fraîche; offering sparkling sake with Japanese frozen yogurt as an intermezzo course and serving a carpaccio of bonito or amberjack, touched with a blond soy, as a first course.
"That reminds me," he said. "I've got to make more of that. We're out." There was another pause while he scribbled a note. "We finally reached a level where people had their stuff together enough," he explained, finally reached a level where he was confident that his guys understood what he wanted out of the original omakase menu. And as soon as they did understand, he knew it was time to change things up. "I'm very, very unforgiving at this point," Conwell said. "It's kinda like the Mafia here. Once you're a made man — once you prove to me you can execute 90, 95 percent of what I want — you can go off on your own a little. You can't change anything, you can't reverse anything, but you can do something better. That's what this is."